David Gallello
Senior Operations, IT, Web and Marketing Expert
- Experience
Paragon Micro
Vice President, E-Commerce & ERP December 2015 - Present
Responsible for global company ERP system implementation (NetSuite), all e-commerce initiatives, data management, Electronic Data Interchange (EDI) with multiple trading partners, E-Procurement with multiple trading partners and their E-Procurement systems (Ariba, Coupa, ServiceNow, Oracle Business Network, Dell Boomi, etc.), Sales Training, and System Security.
Converti.coChief Conversion Officer April 2014 - December 2015
Converti.co was created to help online advertisers maximize their ad conversion rates using intelligent technology. We have developed a product capable of significantly increasing Google AdWords conversion rates and effectively decreasing customer acquisition costs.
Sitewire
Vice President, Operations Dec 2011 - April 2014Responsible for overseeing corporate operations, web development, project management, and IT support. We specialize in the local, mobile, search and social media aspects of digital marketing and web development.
McMurry
Vice President, Client Services Dec 2008 - Dec 2011
McMurry's Interactive Services division performs custom web application development, database development, permission marketing, search engine optimization, and search engine marketing services for businesses throughout the U.S. McMurry is one of the largest independent full-service marketing communications companies in the U.S.
G4 Commerce, LLC
President Oct 2006 - Dec 2008
G4 Commerce specializes in Search Engine Optimization, Marketing, and Web Development consultation services. Our past and present clients include Fortune 1,000 corporations as well as small up-and-coming businesses. Get your web site to the front page on Google for a fraction of what you might pay elsewhere.
Motor Web, Inc.
Vice President, Customer Acquisition (Sales & Marketing) Dec 2004 - Oct 2006
Responsible for all Sales, Marketing and E-Commerce activities [12 employees, 6 direct reports], including: Brand Development; Marketing Strategy and Planning; Web Site Traffic; Web Site Revenue; Web Site UI; Call Center Management; Advertising Revenue; Customer Acquisition, Conversion, and Retention; Email Marketing; Grass-root's Marketing Activities; Search Engine Optimization and Advertising; P&L/Budgeting.
Hanley Wood
Director, Audience Development Jan 2004 - Dec 2004
Responsible for Audience Acquisition and Conversion activities for 12 distinct business web sites [1 employee], including: Search Engine Optimization and Advertising; Competitive Analysis; Customer Behavior Analysis; Online Marketing; P&L/Budgeting.Hanley Wood
Director, Online Businesses Jul 2003 - Jan 2004
Responsible for all E-Commerce, Marketing and Business Development activities [2 employees], including: Search Engine Optimization and Advertising; Online Marketing Strategy and Planning; Site Architecture and Development; Email Marketing; Brand Development; Customer Acquisition, Conversion and Retention; Print Advertising; Mergers and Acquisitions; P&L/Budgeting.
Insight
Director, Analytics and Market Intelligence Jan 2002 - Jul 2003
Responsible for creating and managing an infrastructure for collecting and analyzing customer behavior information [35 employees, 5 direct reports]. Areas of expertise included: Database Marketing; Database Management; Customer Lifecycle Management; Key Performance Indicator Analysis and Reporting; Sales Lead Generation; P&L/Budgeting.Insight
Director, Marketing Oct 1999 - Jan 2002
Responsible for Marketing Strategy and Planning activities [12 employees, 6 direct reports], including: Web Site UI; E-Commerce; Online Advertising; Email Marketing; Mergers and Acquisitions; Search Engine Optimization; Customer Information Analysis and Reporting; P&L/Budgeting.Insight
Manager, Marketing & Internet Advertising Oct 1997 - Oct 1999
Responsible for: Online advertising to consumer and business-to-business customers via banner advertisements, contextual placement on technology information sites, email marketing, search engine optimization and electronic sales lead generation. Lead creative direction for all online advertisements as well as graphically-rich email marketing campaigns. Managed an advertising budget of $1-2 million. Education
University of Phoenix
Finance and Accounting, MBA 2003 - 2004
University of Phoenix provides higher education that enables students to develop knowledge and skills necessary to achieve their professional goals, improve the productivity of their organizations, and provide leadership and service to their communities.
Arizona State University
Industrial Design, BS Aug 1992 - May 1998
A New American UniversityLet's Chat!
Email
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Phoenix, Arizona Area
