• Summary

    * IT/Ops, Sales and Marketing executive with start-up and Fortune 500 experience selling into the consumer and B-to-B markets.

    * Accomplished guest speaker and presenter on various online marketing and search engine advertising strategies and tactics (Ziff-Davis/c|net, Direct Marketing Association).
    Specialties: Responsive Web Design, Project Management, E-Commerce, Brand Development, Business Development, Marketing Strategy and Planning, Mergers and Acquisitions, Search Engine Optimization and Advertising.
  • Experience

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    Paragon Micro

    Vice President, E-Commerce & ERP December 2015 - Present

    Responsible for global company ERP system implementation (NetSuite), all e-commerce initiatives, data management, Electronic Data Interchange (EDI) with multiple trading partners, E-Procurement with multiple trading partners and their E-Procurement systems (Ariba, Coupa, ServiceNow, Oracle Business Network, Dell Boomi, etc.), Sales Training, and System Security.

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    Chief Conversion Officer April 2014 - December 2015

    Converti.co was created to help online advertisers maximize their ad conversion rates using intelligent technology. We have developed a product capable of significantly increasing Google AdWords conversion rates and effectively decreasing customer acquisition costs.
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    Vice President, Operations Dec 2011 - April 2014

    Responsible for overseeing corporate operations, web development, project management, and IT support. We specialize in the local, mobile, search and social media aspects of digital marketing and web development.

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    Vice President, Client Services Dec 2008 - Dec 2011
    McMurry's Interactive Services division performs custom web application development, database development, permission marketing, search engine optimization, and search engine marketing services for businesses throughout the U.S. McMurry is one of the largest independent full-service marketing communications companies in the U.S.
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    G4 Commerce, LLC

    President Oct 2006 - Dec 2008
    G4 Commerce specializes in Search Engine Optimization, Marketing, and Web Development consultation services. Our past and present clients include Fortune 1,000 corporations as well as small up-and-coming businesses. Get your web site to the front page on Google for a fraction of what you might pay elsewhere.
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    Motor Web, Inc.

    Vice President, Customer Acquisition (Sales & Marketing) Dec 2004 - Oct 2006
    Responsible for all Sales, Marketing and E-Commerce activities [12 employees, 6 direct reports], including: Brand Development; Marketing Strategy and Planning; Web Site Traffic; Web Site Revenue; Web Site UI; Call Center Management; Advertising Revenue; Customer Acquisition, Conversion, and Retention; Email Marketing; Grass-root's Marketing Activities; Search Engine Optimization and Advertising; P&L/Budgeting.
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    Hanley Wood

    Director, Audience Development Jan 2004 - Dec 2004
    Responsible for Audience Acquisition and Conversion activities for 12 distinct business web sites [1 employee], including: Search Engine Optimization and Advertising; Competitive Analysis; Customer Behavior Analysis; Online Marketing; P&L/Budgeting.
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    Hanley Wood

    Director, Online Businesses Jul 2003 - Jan 2004
    Responsible for all E-Commerce, Marketing and Business Development activities [2 employees], including: Search Engine Optimization and Advertising; Online Marketing Strategy and Planning; Site Architecture and Development; Email Marketing; Brand Development; Customer Acquisition, Conversion and Retention; Print Advertising; Mergers and Acquisitions; P&L/Budgeting.
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    Director, Analytics and Market Intelligence Jan 2002 - Jul 2003
    Responsible for creating and managing an infrastructure for collecting and analyzing customer behavior information [35 employees, 5 direct reports]. Areas of expertise included: Database Marketing; Database Management; Customer Lifecycle Management; Key Performance Indicator Analysis and Reporting; Sales Lead Generation; P&L/Budgeting.
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    Director, Marketing Oct 1999 - Jan 2002
    Responsible for Marketing Strategy and Planning activities [12 employees, 6 direct reports], including: Web Site UI; E-Commerce; Online Advertising; Email Marketing; Mergers and Acquisitions; Search Engine Optimization; Customer Information Analysis and Reporting; P&L/Budgeting.
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    Manager, Marketing & Internet Advertising Oct 1997 - Oct 1999
    Responsible for: Online advertising to consumer and business-to-business customers via banner advertisements, contextual placement on technology information sites, email marketing, search engine optimization and electronic sales lead generation. Lead creative direction for all online advertisements as well as graphically-rich email marketing campaigns. Managed an advertising budget of $1-2 million.
    David is a rare talent with great insights and experience into all aspects of interactive production and marketing. He never ceases to amazes me with his boundless understanding of technology and the application of that technology to achieve business objectives for clients. He's also well respected for his grace under pressure, exemplary interaction with clients and ability to translate complex issues into easy to understand dialogue. Just as importantly, David is someone that I admire and aspire to emulate in many ways.
    James Windrow

  • Skills

    Technical Leadership

    Online Marketing



    Marketing Strategy

    Brand Development

  • Education

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    University of Phoenix

    Finance and Accounting, MBA 2003 - 2004
    University of Phoenix provides higher education that enables students to develop knowledge and skills necessary to achieve their professional goals, improve the productivity of their organizations, and provide leadership and service to their communities.
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    Arizona State University

    Industrial Design, BS Aug 1992 - May 1998
    A New American University
  • Let's Chat!

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    Phoenix, Arizona Area
  • Contact me!